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Always Read the Label
by Stephen Gascoigne
There is an advertisement in the UK which extols the virtues of a certain type of varnish. The line is, "It does exactly what it says on the tin.” And so, we read the label and know what to expect when we open the tin and use the product. This is repeated in many aspects of life and can be very useful so that we don't try to paint with milk or drink varnish. It can also be very unhelpful if the label is less than economical with the truth. Advertising is full of such examples where, on reflection, we may doubt whether a particular lager is probably the best in the world or that a skin cream will get rid of our wrinkles.
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May 2013
| Stephen Birch: Keiraku Chiryo - Japanese Meridian Therapy 24-26 May 2013 Keiraku Chiryo or Meridian Therapy, is a movement to "return to the classics" through modern clinical practice. The movement started in Japan in the 1920s reaching maturity by the early 1940s. Spring and Autumn Institute Schleiz Thuringen, 07907 Germany tel: 0049 3663 42 09 832 fax: 0049 3663 42 09 833 email: info@spring-and-autumn.de web: www.spring-and-autumn.de |
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