Always Read the Label
by Stephen Gascoigne
There is an advertisement in the UK which extols the virtues of a certain type of varnish. The line is, "It does exactly what it says on the tin.” And so, we read the label and know what to expect when we open the tin and use the product. This is repeated in many aspects of life and can be very useful so that we don't try to paint with milk or drink varnish. It can also be very unhelpful if the label is less than economical with the truth. Advertising is full of such examples where, on reflection, we may doubt whether a particular lager is probably the best in the world or that a skin cream will get rid of our wrinkles.
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