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Book Review: How to Get More Profit from Your Acupuncture Clinic, Even If You Have Little or No Money!

Book Review: How to Get More Profit from Your Acupuncture Clinic, Even If You Have Little or No Money!
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Volume 2 Issue 4 - August 2007

by Matthew Bauer

Some time ago Gavin Hurlimann, author of "How to get more profit from your Acupuncture clinic, even if you have little or no money!” contacted me asking if I would consider writing a review of his aforementioned book. He thought to ask me because he wanted to have the review written by someone who did not know him personally and being that I live in the United States and him in New Zealand. I have never met Gavin so I fit the bill. I was happy to oblige but wondered if successful clinic marketing methods might differ on opposite sides of the equator. After reading Gavin's well researched and comprehensive marketing manual, my concerns were put to rest. It seems sound marketing principals hold true no matter which direction one's bath water drains.
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