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Tested Methods to Increase the Power of Your Clinic Ads, Flyers, Sales Letters and Promotions
by Gavin Hurlimann
What makes one clinic marketing promotion get a huge response and another to fail miserably? More often than not, it’s the execution. It’s the way you do it.
All advertising and marketing is based on fixed principles. Advertising operates according to fundamental laws and not chance. These laws and principles were set out by Claude C. Hopkins (1867 – 1932) in 1923. They are based on 36 years of tested and monitored advertising – ads, letters and promotions whose results were monitored and compared.
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May 2013
| Stephen Birch: Keiraku Chiryo - Japanese Meridian Therapy 24-26 May 2013 Keiraku Chiryo or Meridian Therapy, is a movement to "return to the classics" through modern clinical practice. The movement started in Japan in the 1920s reaching maturity by the early 1940s. Spring and Autumn Institute Schleiz Thuringen, 07907 Germany tel: 0049 3663 42 09 832 fax: 0049 3663 42 09 833 email: info@spring-and-autumn.de web: www.spring-and-autumn.de |
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