The media in the UK and throughout the developed world devotes vast amounts of coverage to exploring all aspects of our eating habits; at one end of the scale there is obesity, and at the other, disorders of weight restriction, for example anorexia nervosa (AN). The World Health Organisation ([WHO], 2006) predicts that by 2015 there will be 700 million obese adults globally; where body mass index (BMI) exceeds 30, almost double their own projection for 2005. In parallel, children as young as eight have been diagnosed with AN (Rose, 2007). Blame for these confusing and apparently contradictory attitudes towards eating has been apportioned to, amongst others, governments, parents, the fashion industry, the internet, fast food companies and the media.